Industry
Initiative Report
Project Duration
1 Month
Nayi Soch Ki Sawaari
Nayi Soch Ki Sawaari is a national on-ground awareness initiative focused on understanding and shifting perceptions around electric trucks among the people who will be most affected by the transition — drivers, mechanics, fleet operators, and the wider trucking community. Over two years of field research, the initiative generated a substantial body of evidence across multiple phases and geographies. The work involved translating that evidence into a digital platform built for the funders, policymakers, and industry partners who need to act on it.
Turning Field Research Into a Shareable, Navigable Web Experience
The initiative's findings lived across raw survey spreadsheets, internal reports, and field documentation — comprehensive in depth but inaccessible in format. Decision-makers needed a single destination that made the research explorable, the community visible, and the recommendations actionable. The digital report was designed and built to serve exactly that purpose: a web platform that functions as a living evidence tool rather than a static document.
What Was Designed and Built
01
Data Verification and Content Architecture
Before any design work began, every data point intended for the platform was traced back to its source spreadsheet and verified. Where the published reports and the raw survey data diverged, the sheet data took precedence. The content architecture was built around this verified foundation — organising findings across three distinct pages covering the project overview, impact data, and community voices.
02
Interactive Impact Page
The core of the platform is an interactive impact page that presents stakeholder perception data, geographic reach, and research outcomes in a visual, navigable format. This includes an interactive state readiness map, expandable stakeholder insight panels for each community group, and a set of combined insight modules covering information sources, the effect of live demonstrations, and common misconceptions — each designed to be explored rather than simply read.
03
State-Level Explorer
A dedicated geographic component lets visitors explore findings at the state level — understanding how engagement varied across regions, what each community expressed, and how readiness for the transition differs depending on context. Each state entry is populated with engagement data and field-sourced highlights, giving stakeholders the ability to find what is directly relevant to them.
